15 million followers by cutting hair?

In partnership with

Welcome to Social Studies.

Today:

• Brought to you by…

• 15 million followers by cutting hair?

Reminder:

Regular newsletters are still (and always will be) free.

Social Studies PRO provides access to a constantly growing bank of case studies across brands and channels and networks.

See how social media pros have scaled their accounts from zero to millions of followers and how they're converting that audience to a positive ROI.

(Also includes access to our Slack channel so you can chat with pros who are in the trenches.)

Brought to you by…

Supercharge your paid social with expert UGC

• Scale your team's capabilities without increasing headcount

• Break through plateaus and reach new audiences on Meta

• Leverage authentic storytelling in competitive landscapes

• Reduce CPAs by 25% while scaling your reach

Amplify your impact

15 million followers by cutting hair?

Have you heard of VicBlends?

He’s a barber who has gone absolutely bonkers viral by cutting people’s hair.

He’s recently cut hair for Barack Obama, Jake Paul, and Tom Brady.

He got his start by walking up to people on the street and saying, “Hey can I cut your hair?”

But for as good as he is at cutting hair, he’s even better at talking to people.

Once he gets these strangers in his chair, they open up about their hopes, their dreams, their trials, and tribulations.

It’s like Bar Rescue.

Have you seen that show Bar Rescue?

Basically there’s a bar that’s in shambles and bleeding money.

They get this really angry guy to come in and yell and berate the owner.

He whips them into shape and the bar ends up reopening and everyone lives happily ever after.

The show isn’t actually about the bar at all.

It’s about the bar owner.

The bar going from a horrendous establishment to a thriving business is a metaphor for the bar owner’s life.

The connection:

VicBlends has done the exact same thing.

The videos and the content ain’t about haircuts.

The transformation is a metaphor for the life of the person in the chair.

They share where they’ve come from, what they’ve dealt with, and where they’re headed.

(Plus they’ve got a new hair-do to help them accomplish whatever they set out to.)

But what do I know?

How do I know I’m right?

I have like 7 followers on TikTok so who am I to breakdown such a great creator?

Well, I laid out this entire hypothesis in a video and guess who commented?