Archive | Social Studies

Why Smaller Creators Are Your Secret Weapon

Feb 4, 2026

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5 min read

Why Smaller Creators Are Your Secret Weapon

(And Why Most Brands Get This Wrong)

Jacob Shipley

Jan 15, 2026

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5 min read

Stop Sleeping on New Features

(Your Competitors Aren't)

Jacob Shipley

Jan 6, 2026

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1 min read

How to get promoted:

A guide for social media professionals.

Jan 5, 2026

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7 min read

Founder vs. Brand Account:

Who Should Be the Face of Your Company?

Dec 29, 2025

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2 min read

Top Tool Mistakes

Dec 16, 2025

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3 min read

(Your) Tech Stack Audit

Dec 11, 2025

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5 min read

The Social Manager's Tech Stack

Nov 18, 2025

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1 min read

Stronger Social

Give it a sub

Jacob Shipley

Nov 12, 2025

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6 min read

Authenticity at Scale: How to Stay Human When Your Brand Goes Viral

And other Wednesday musings...

Oct 29, 2025

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4 min read

Don't make mountains out of mole hills

Jacob Shipley

Oct 7, 2025

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1 min read

Social Media Strategies Summit

Early bird discount expires soon!

Sep 24, 2025

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1 min read

7 seconds

seriously, i just need 7 seconds

Jacob Shipley

Sep 23, 2025

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5 min read

Community Over Content

The Relationship-First Strategy That's Crushing It in 2025

Sep 9, 2025

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4 min read

ROI Reality Check

The 3 Metrics That Actually Matter to Your CEO

Why Smaller Creators Are Your Secret Weapon

Stop Sleeping on New Features

How to get promoted:

Founder vs. Brand Account:

Top Tool Mistakes

(Your) Tech Stack Audit

The Social Manager's Tech Stack

Stronger Social

Authenticity at Scale: How to Stay Human When Your Brand Goes Viral

Don't make mountains out of mole hills

Social Media Strategies Summit

7 seconds

Community Over Content

ROI Reality Check

Become a better social media pro in 5 minutes per week.