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Good morning!
Welcome to Social Studies.
Here’s my formula for auditing your social tech stack:
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THE TECH STACK AUDIT (DO THIS QUARTERLY)
Every 3 months, ask yourself:
For each tool:
Did I use this in the last 30 days?
Does this save me at least 1 hour per month?
Could I do this another way for cheaper?
If I canceled it, would I notice?
If you answered "no" to 2+ questions: Cancel it.
Pro tip: Set calendar reminders before annual renewals. That's when you can negotiate or switch to monthly to test if you really need it.
THE BOTTOM LINE
Your tech stack should:
Save you time (measurably)
Improve your output quality
Cost less than it saves you in hours
If a tool doesn't meet all three criteria, cut it.
Add from there only when you have a specific problem to solve.
And please, for the love of all that is holy, cancel subscriptions you're not using.
Your (or your company) credit card statement will thank you.