TikTok Masterclass

Good morning!

Welcome to Social Studies.

Here’s the agenda for today:

• Familiar… but different

• Build a content empire

If you could get a degree in hunting for unique and effective social media accounts… you’d be talking to Jacob Shipley MBA, JD, PHD, MD, CPA, CFP.

Here’s a TikTok that I’ve been loving.

I preach all the time that the magic formula for standing out on social is to be familiar… but different.

Right now there’s a trend of advertisers using Microsoft Word Art to generate ads.

Super successful because it’s familiar. We all recognize it immediately. But it’s different. Nothing else on the feed looks like that so our eyes are drawn towards it.

The account There I Ruined It, has mastered this. They’re using AI and creative editing to transform songs into different genres, different artists, etc.

My personal favorite is probably Snoop Dogg reacting to his song Gin and Juice being transformed into the style of The Jungle Book.

I’m also a massive fan of Johnny Cash singing Blank Space.

Hey! You’re still here!