Boring company ≠ Boring social

Good morning!

Welcome to Social Studies.

Here’s the agenda for this week today:

• Boring company ≠ Boring social

A newsletter reader reached out who is the SMM for Cloud Dentistry, a dental staffing platform.

I don’t know anything about dental staffing, but it sounds boring.

Check out their Instagram though… not boring.

There are brands out there that any SMM could step into and crush because the brand name is massive and beloved.

I’m way more impressed when a SMM steps into a boring business and blows it out of the water.

I think that’s why Duolingo is talked about so much. Obviously their content is groundbreaking, but they’ve found a way to make a language learning app (boring) a “must follow” on social.

Seeing Cloud Dentistry’s platform was a gut check for me.

It doesn’t matter what industry or brand you’re working on.

Good SMMs find a way to make it interesting.

Hey! You’re still here!