- Social Studies
- Posts
- Allow me to (re)introduce myself:
Allow me to (re)introduce myself:
And other Tuesday musings...
Jacob Shipley
April 29, 2025
In partnership with
Welcome to Social Studies.
Today….
Brought to you by…
Allow me to (re)introduce myself:
Wistia analyzed millions of videos so you don’t have to
Wistia, a leading video marketing platform for businesses, just released their fifth annual State of Video Report. The report, based on insights from over 14 million videos, and 100,000 businesses, brings you the latest video tips, trends, and insights. Download a copy to…
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Plus, it’s actually fun to read. How many reports can you say that about?
Allow me to (re)introduce myself…
I've gained some new subscribers and realized that I don’t have any real welcome email that tells who I am.
So I thought I'd reintroduce myself:
-I'm the Head of Social Media @Benzinga (Last year we grew by ~450K followers)
-I previously ran social media at YouVersion (Grew by ~2.5M followers in 2.5 years)
-I've worked with some dope brands like The Skit Guys, Sony Music, Gloirfy, the team behind CSLewisDaily, Tyson Foods, and Vista Social.
-In 2019 I had a hunch that hyperlocal media was making a comeback. I launched two brands, grew them to ~30K followers and sold them to a team that has done more with them than I ever could have pulled off.
-I paid for college by filming wedding videos. That company was acquired in 2020 (and by that I mean I sold my camera on craigslist)
-I write this newsletter called Social Studies that I send to ~10K social media pros every week
-I married my high school sweetheart and we have 3.99 kids. My highest calling in life is being their dad and helping them fall in love with Jesus.
My content here is a healthy mix of mediocre dad jokes, banger memes, and the occasional valuable insight for social media marketers.
Welcome aboard 🚢
Side note… If you’re RFP'ing a social media management platform, add Vista Social to your list: