Your audience is...

Welcome to Social Studies.

Today:

• Your audience is a robot

Your Audience Is A Robot

I suck at half the equation.

You can have content that is perfect for your audience, but if the algorithm doesn’t distribute it, it’s a moo point.

I tend to obsess over my audience.

• What do they want?

• What are they feeling?

• Have they listened to the new Luke Combs album yet? (It’s a banger.)

I am piss poor at occasionally struggle to think about my content from the perspective of the algorithm and how to maximize my odds of distribution.

Which is a shame because….

Content for the audience + Content for the algorithm = Massive social success

I just read “Your Audience is a Robot” from Thomas Kramer (CEO of Measure Studio).

He outlines exactly how to nail the back half of the equation so I partnered with them to share my biggest takeaways.

(read the full thing here)

1) The algorithm isn’t evil

We tend to overcomplicate the algorithm.

At the end of the day, the algorithm does 3 things.

• Analyzes content.

• Notes which types of content users consume.

• Serves content to users that aligns with their consumption behavior.

Your initial audience is not the people who follow and engage with you.

Your audience is a machine that shares content with people it thinks will like it.

Your audience is a robot. 🤖 

2) The algorithm uses AI to analyze content.

So the robot analyzes your content… but what does it look for?

Well… everything.

Objects. Activities. Text. Logos. Public figures. Faces and expressions. Violence. Adult content.

The platform takes everything it knows about the post and its context, then distributes the post based on these inputs.

3) Subtle differences in creative can greatly impact how AI sees and distributes your content.

Is your content clear and in focus?

Does it contain contextual relevance that will allow the platform AI to correctly analyze, identify, and deliver it?

If you can answer yes with every post, you’re putting yourself in a position to take advantage of the AI rather than remain at its mercy.

(In the full ebook, Thomas breaks down an example of how these subtle differences impact post performance.

Check it out here.)

Moral of the story…

Focusing on the people that will consume your content is the most important thing.

But… focusing on the robot that stands in your way is the second most important thing.

Create content accordingly.

Hope that helps!