The BIGGEST lie from the pit of hell

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The biggest lie from the pit of hell

“I just don't have anything to post."

Ok… is that the biggest lie from the pit of hell?

Prolly not, but it’s a killer email subject line.

I've heard this lie a million times.

Heck.. I’ve probably even said it a few times.

But it’s a lie.

From the pit of hell.

Every person and every brand has an infinite amount of content waiting to be created..

We just need to change our perspective.

Here’s what I mean:

1) Content doesn’t have to be perfect.

Content doesn’t have to be the Mona Lisa, pristine and perfect behind protective glass at a museum.

It’s ok if content looks more like an artist’s sketchbook of ideas versus a finished masterpiece.

Brands and creators tend to agonize over being “on brand”, but it’s much more important to be “on point”

Your audience doesn't care about your brand guidelines.

They care about value. They care about authenticity. They care about content that makes their day better.

Relatability trumps perfection. A helpful, insightful post will outperform a gorgeous, but empty one.

2) Content topics don’t have to be unique

Your perspective is unique even if the topic isn’t.

Every comedian has a joke about marriage.

The content is still original because it’s their own lived experience.

“So many people are already talking about XYZ.”

So what?

They don’t have your background and experience.

3) Content doesn’t have to be productive.

It’s tempting to thing that all content needs to have a “immediate positive ROI.”

Granted if you work for a business that is paying you a salary, there is an expectation that you generate more for the company than you are costing, but the point remains.

Just because a post doesn’t drive an immediate sale doesn’t mean it’s not effective.

If a content drives new followers, builds trust, or creates laughs, it’s doing it’s job.

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Hope that helps!

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