Crisis Communication Playbook

Shoutout to Jon Stephen Stansel for diving DEEP into crisis communication with me.

JS has worked in film/TV, higher ed, and government social media.

A while back, he made a comment a while back that was mind boggling.

He said that for some of the TV shows that he works on, they plan out a social media strategy for series that may never actually be produced!

And once it’s actually produced the details get super granular.

They’ll even have RIP posts ready in case a cast member passes!

That level of detail was foreign to me so we scheduled some time for a convo.

Here were the big takeaways:

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