Explode your TikTok audience

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Welcome to Social Studies.

Today:

• Brought to you by…

• Explode your TikTok audience

• Should’ve been a banger

• Something I’m digging

• Question for you

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Explode your TikTok audience…

Back in 2021 me and my friend Ryan grew YouVersion’s TikTok to 300k followers in 6 months.

But that was 2021.

A grandma or a monkey could have grown an account like that back in the day.

It’s tougher now.

But not impossible.

We’ve been experimenting with a ton of stuff and I’ve been blowing up Tyler Webb’s phone trying to get some of his TikTok magic to rub off on me.

We’ve had some success here and there like with this video and this one.

Overall though we weren’t picking up a ton of steam.

Last week something interesting happened…

With summer schedules a lot of us were traveling and we didn’t have a ton of new content to produce.

Instead of repurposing old videos we took Instagram carousels and started using them for TikTok.

I don’t have any if this is working for every account, but for us, the results are insane.

Especially when you consider the fact that this content was already made and required no additional effort.

Should’ve been a banger…

We all have those posts that we 100% believe will go viral, but inevitably flop harder than LeBron.

I had one of those last week:

Something I’m digging…

I’ve really been enjoying the Stacked Marketer newsletter lately.

Question for you…