Friendly neighborhood reminder:

Welcome to Social Studies.

Today:

• Friendly neighborhood reminder

Friendly neighborhood reminder

Friendly reminder...

Your profile photo is PRIME real estate.

Don't waste the opportunity...

Last month I saw that Manscaped changed their profile photo to promote their Black Friday sale.

Now usually with a BFCM sale the reach looks like this:

Promo Post 1: X Reach
Promo Post 2: Y Reach
Promo Post 3: Z Reach
Total Reach: X + Y + Z

But with this brilliant little profile photo hack...

The number of people who know about your sale is equal to the brand's TOTAL reach for as long as the profile photo is changed.

Viral top of funnel post? They all see the sale.

Middle of funnel, authority building content? They see it too.

Bottom of funnel CTAs. Of course.

Pretty wild, right?

My friend Chris Koerner says "The effectiveness of a growth hack is inversely correlated with how long it will be effective."

Basically, if it works really well, it probably won't last.