How to start from scratch:

This biggest problem in growing a personal brand?

It's hard to tell convince people you're an expert when you have zero audience.

Incredibly disheartening to pour your heart into a valuable post and get 43 impressions and one like (from your grandma).

Here's what I'd do if I was starting from scratch:

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On Thursdays, I add a detailed case study to our library so subscribers can see how social media pros have scaled their accounts from zero to millions of followers and how they're converting that audience to a positive ROI.

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