How we grew by 450K followers in 2024

And other Tuesday musings...

Jacob Shipley
February 18, 2025

In partnership with

Welcome to Social Studies.

Today….

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Here’s exactly how we grew Benzinga's social following by 450K followers in less than a year:

The quicker you try to prove the value of organic social, the longer it's going to take.

Filling your content with CTAs to leave the platform and buy a product won't convert.

It also won't give the audience a reason to follow.

Instead, add insane amounts of value for free, getting them to click the follow button.

However much content you think you should post... double it and scale up from there.

However much value you think you should add... it's nowhere close. Give value until it hurts.

Next time you want to make a sale, you'll have an engaged audience to pitch to.

It goes without saying that the most important thing is the team.

The social team at Benzinga is second to none. Honored to be on the ship. 🚢