Know your meme

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• Know your meme…

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Know Your Meme…

An idea I've become obsessed with:

Knowing the source of your memes

Memes are fun, but they can be risky af. (risky as fire)

That classic "change my mind" meme? Originally from a very conservative influencer.

Not wrong, but maybe wrong for your brand.

Whispering in George Bush's ear? That's from one of the most horrific moments of American history.

This list could go on.

I consult for a faith-based parenting ministry.

Someone on the social team sent a me a meme for approval that featured Theo Von.

The actual meme was squeaky clean, but let's just say Theo's stand up comedy... is not.

I think he's hilarious, but we probably don't want to make an association between our brand and his.

It doesn't matter how you intended the meme to come across.

It just matters how it actually comes across.

1. Check before you share a meme.
2. Share this post to save a life (or someone's job)

Here’s a helpful site for knowing your memes.