Your LinkedIn 401K

Welcome to Social Studies.

Today:

• Brought to you by…

• Why brands should position employee advocacy like a 401K

Brought to you by…

The AI for Marketers Summit is November 13-14, 2024 and I plan on attending!

Should be a dope opportunity for social media pros to learn a lot of cool stuff, meet a lot of cool people and learn about some cool tech. Cool, right?

Insights from: PayPal, Intel, Syneos Health, Adobe, Google, Visa, AT&T & more.

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LinkedIn 401K

Here's why brands should stop positioning employee advocacy as a way to “give back to the company” and start selling it as a LinkedIn 401K.

What we know:

1. Employee posts reach 561% more people than brand posts.

2. Leads generated via advocacy convert 7x better than paid ads.

3. 71% of people are more likely to purchase based on social media referrals.

But… It's not just about the company. Your employees benefit too.

And… it turns out… people are selfish.

Building a personal brand on LinkedIn:

• Follows you throughout your career (regardless of employer)

• Is easily monetized (you reading this sponsored newsletter is proof!)

• Can lead to speaking engagements and consulting gigs

It's a win-win.

The company benefits, but only because the employees benefit.

If I was ramping up an employee advocacy program here’s how I’d start:

1) Cast a vision:

Show employees the personal and professional benefits. It won’t work unless they believe it will actually help them.

2) Provide resources:

Offer training, content ideas, and tools. (Could and should write a whole series of emails on this alone.)

3) Celebrate wins:

Recognize and reward participation as if your life depends on it.

You're not just giving the team a post to copy and paste...

You're empowering them to become thought leaders and industry experts.

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Hope that helps!

Bonuses: