Today:

A few companies are looking to find their next social media guru/ninja/rockstar/wizard.

If any of these sound interesting, reply to this email and I’ll make an introduction.

Be honest.

What is your end-goal on social media?

Is it focused inward?

Is it to promote yourself, your organization or your mission?

Or is focused outward?

This could look like a lot of different things. Is your goal to build relationships and foster community? Is it to make your followers’ day better?

If your end-goal is focused inward, your content’s performance will reflect that.

It won’t resonate and performance will suffer. I

f it’s focused inward, you’ll ask questions like, “What content do I want to share? How can I best communicate my message? etc.”

But if your goal is focused outward, you’ll ask questions like, “What do my followers want? How can I give them what they need? What can I do to make their day better?”

The only way you will see performance improve is if your sole focus is on the follower.

Add value to their life and the engagement will take care of itself.

When the engagement is taken care of… the business outcomes (aka $$$) will follow.

So… how do we find that content?

First, head to your competitors’ pages and see what content is performing best and use those posts to inform (not decide) your choices.

You’ll start to see trends about what works and what doesn’t.

The “why” doesn’t matter as long as it works.

Don’t stress over figuring out what makes a post work. Just roll with it.

Don’t be surprised if what’s working for other accounts isn’t what you would usually post. It may be off-brand. It may be “low quality.” It may not fit with your aesthetic.

It doesn’t matter.

It’s not about the brand, it’s about adding value, no matter what it looks like.

Previously, they typically posted very branded images, promotional posts, and behind the scenes content.

They were getting on average, no more than 300 likes and the usual engagement rate was 1%.

Here’s a post they did after I chatted with them:

Objectively, is sucks.

It’s blurry, it’s not professional, it’s not on-brand.

We didn’t care.

It crushed.

This post got over 3,000 likes and the engagement rate was well over 9%.

For you math majors out there, that’s a 10X improvement from the previous content styles.

So what’s the takeaway…

Lean into what works not what you like.

Impression doesn’t matter if there’s no impact.

With AdQuick, you can now easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at www.AdQuick.com