My master plan

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My master plan…

The other day in the Social Studies community, someone asked, “What strategies went in to becoming a Linkedin thought leader in the social media space?”

Here was my answer…

This is the part where I reveal that there was no strategy lol.

When I started my job at Tyson, I quickly realized that my creative lane was narrow.

I felt like I would get worse at sm if I wasn't doing something on the side.

I started writing on LI everyday as a way to be creative and made the commitment that I'd go for a full 12 months and see what happened.

Nothing happened for the first 10 months, but then I had a post pop and growth really picked up.

The post that popped was a "relatable" post about the life of a smm.

Got me thinking that this profession is unique and we all share similar experiences.

I started wanting to shift some of the LI audience to a newsletter (and eventually this community) where we could talk about that.

Literally everyone thinks they know how to do social and I couldn't find a network of vetted people that could share experiences and tips and tricks.

Same thing with events... I felt like at all of the big conferences, I was getting more value from the people NEXT to me, not IN FRONT of me.

I don't really want to hear from the CMO of insert tech company here.

I want to talk to a smm who is in the trenches doing cool stuff and has takeaways that will help me with my job TODAY.

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