Mind if I talk about politics?

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Mind if I talk about politics?

"The only things in the middle of the road are yellow lines and roadkill."

This is exactly why we wind up with candidates that are so far right and so far left.

The primary elections cater to the fringes of both parties so that when the general election comes all the moderates have been weeded out.

Harsh? Maybe.

True for LinkedIn? Absolutely.

Here's why playing it safe kills engagement:

1. Bland content gets scrolled past

2. Strong opinions spark conversations

3. Controversy (done right) breeds interest

How to apply this:

• Take a stand on industry issues

• Share unpopular opinions (respectfully)

• Challenge conventional wisdom

Remember: You're not trying to be divisive.

You're trying to be distinctly YOU.

What's an industry "norm" you disagree with? That's your next viral post.

Bonuses:

I’m hosting another cohort of Advocate Academy this fall.

We’re overing how to accelerate company exposure (and profits) by equipping employees to build an influential personal brand.