Optimize for one thing...

And other Tuesday musings...

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Welcome to Social Studies.

Today….

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  • How we grew by 450K followers in 2024

Let’s get serious

What’s the mark of the world’s best, most growth-minded newsletter creators? They’re all on beehiiv.

Why? Our entire platform exists to help serious content creators scale faster. We’re built for those who are ready to take their content and build it into a behemoth. 

It’s why we offer a no-code website builder. It’s why our ad network matches you with global brands like Nike and Netflix. It’s why we never take a dime of your subscription revenue. And it’s why Arnold Schwarzenegger and Ashley Graham trust us to connect with their huge fan bases. 

It’s all to put your hard work in front of more people. So if you’re ready to build, ready to grow, and ready to make the world take notice, beehiiv is ready for you.

Optimize for one thing…

I went to a website today trying to find a place to sign up for more info.

It’s a nonprofit.

I’m not ready to donate but I wanted to give them my email and learn more.

The odds that I’ll donate eventually are probably 90+%.

I scrolled the whole website and couldn’t find a way to opt into email or text communication.

Im not a web designer but this seems like web 101.

Surely at a nonprofit, your number one goal is to get the contact info!

I WANT to be reminded about what they’re doing so that when the tax refund check hits I can throw them some cash.

As a social media pro, what is your one goal?

It can be different for every piece of content.

Sometimes it’s to get massive reach. Sometimes it’s to get the follow. Sometimes it might be to get the sale 🫢.

If you’re trying to accomplish all of them, you’ll accomplish none of them.

If you’re trying to accomplish one of them, maybe it’ll work, maybe it won’t, but the odds are a lot better.

Scroll your feed, scroll your website.

Are you asking the audience to read this, watch that, look here, click there?

Or are you giving them ONE job to do?

Learn how to make AI work for you

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