Quick advice to social media pros

And other Tuesday musings...

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Welcome to Social Studies.

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Wistia analyzed millions of videos so you don’t have to

Wistia, a leading video marketing platform for businesses, just released their fifth annual State of Video Report. The report, based on insights from over 14 million videos, and 100,000 businesses, brings you the latest video tips, trends, and insights. Download a copy to…

  • See how your videos perform against industry benchmarks

  • Learn which kinds of videos get the most engagement so you can make more of them

  • Find out how to scale your video strategy for less $$ with AI

Plus, it’s actually fun to read. How many reports can you say that about?

Quick advice…

On social media, quality is the only thing that matters.

But quality is NOT financially prohibitive.

If by “quality” you mean filmed on a $60K RED camera and edited by an Oscar award-winning director then yeah quality has a certain barrier around it.

But quality literally just means that the viewer likes it.

They found it funny or entertaining or educational or inspiring or any combination thereof.

"We don't want to do it unless it's 'quality.'" is a horrible mantra.

Side note… If you’re RFP'ing a social media management platform, add Vista Social to your list: