Anthony Yepez:

Director of Social @ Professional Fighters League

pev. Orangetheory Fitness, Bodybuilding. com, Digitas North America, Spartan Race,

What’s the backstory of how you got into social media?

My journey into social media started back in my college days with MySpace.

I was that guy everyone went to for customizing their MySpace profiles because I knew a bit of HTML and CSS coding.

It was a fun side gig, and it really got me interested in the potential of social platforms.

From there, I started using social media to promote nightclubs in the city.

Facebook and MySpace were the main tools for building networks and inviting people to parties at that time.

As I was doing this, I had a realization. I thought to myself, 'Hey, I can't do nightlife forever, right? I've got to find a real job one of these days.'

That's when it hit me - this social media thing looked pretty promising. While everyone else was dismissing it as a fad that probably wouldn't stick around for long, I truly saw the opportunity there.

It was exciting to be at the forefront of something that I believed would become huge.

What was your approach when you started?

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