Social Media Guilt

Last week, I posted on LinkedIn about a quick and dirty process for scaling on organic social.

I’d like to think that it was valuable, but what I think is even more valuable was one of the comments on that post.

Evan Patterson replied back with a concept I’d never heard of…

Normally this is where I’d tell you that Thursday emails are reserved for Social Studies PRO subscribers.

BUT…

Today’s edition is sponsored by the Social Media Strategies Summit (again).

They have made the past two editions free and are offering an exclusive discount to our community.

Social Media Strategies Summit is happening virtually June 18-19th.

20+ speakers are joining from Mastercard, Edelman, Cloudflare, Walmart, John Deere, American Red Cross, Benzinga 😃, and more. 

Topics include organic and paid social strategies, case studies, content creation, social communities, leveraging fanbase culture, AI, marketing myths and more.

I’ve personally benefited from this conference as an attendee and am thrilled to be returning as a speaker.

I’ll be part of the panel Marketing Myths, Metrics & Misconceptions: What Really Moves the Needle?"

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Last week, I posted on LinkedIn about a quick and dirty process for scaling on organic social.

I’d like to think that it was valuable, but what I think is even more valuable was one of the comments on that post.

Evan Patterson replied back with a concept I’d never heard of… social media guilt.

Basically… so many people succumb to what Evan calls social media perfectionism paralysis.

Evan said he was just talking with a client yesterday who said, "I know I SHOULD be posting but..."

It's that "SHOULD" energy that kills momentum.

Evan was far too kind and said that the approach I suggested strips away the BS and gets people moving.

I don’t think there’s anything special about my strategy. It’s just a strategy.

Any strategy is a good strategy if you do it. A bad strategy executed is better than a perfect strategy on the shelf.

Evan put it far more eloquently than I think I could…

“I always tell people your social strategy isn't about broadcasting - it's about joining your audience at their lunch table, not trying to get them to come to yours. When you truly understand their emotional triggers, you're golden.”

I’ve worked jobs before where I had that social media “guilt.”

What will my coworkers think? What will my boss think? What will other marketers think?

And oh yeah… what will the customers/audience think?

Nobody hits it out of the park when they’re second-guessing themselves and feeling bad about where they’re falling short.

I’ve posted before about the Radio Shack shenanigans and whatnot, but at the end of the day… they made a big bet.

They lost. But they bet big before they lost.

They didn’t shoot themself in the foot because they bet big. They shot themself in the foot because they bet stupid.

Insert some cliche quote about tis better to have bet big and lost than to have never bet at all.

Don’t feel guilty. Don’t be paralyzed.

Go do cool stuff.

Don’t forget…

Ticket prices for the Social Media Strategies Summit increase in 1 week 👀 

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