Is social media a real job?

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• Is social media a real job?

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The Social Studies Community is our application-only community for social media pros.

If you’re interested in joining, apply below!

The secret to growing on LinkedIn in 2024

The secret to growing on LinkedIn in 2024

There's a rising demand for high-quality video content on LinkedIn. This presents a major opportunity for brands (and thought leaders) ready to step in.

Here’s how you can capitalize:

1. Grab your company's existing video assets, like interviews or webinars

2. Generate dozens of clips using OpusClip

3. Schedule your whole month’s worth of video clips on LI using our new Calendar feature

4. Reply to comments on your videos to foster your new connections

Want the full breakdown, with examples from companies like SaaStr and Chili Piper? Read it for free here

This is a real job:

I know lots of older people that “get” social media.

But there seems to be zero overlap between those people and the parents of social media pros.

My grandma tells people that I “work on the computers.”

While this is not inaccurate, it also describes 90+% of the workforce in 2024.

My father-in-law refers to remote work as… “teleworking.”

Pretty sure that phrase is straight out of The Jetsons.

After a couple months at my new gig as head of social at Benzinga, my grandpa asked, “So do they pay you and everything?”

My other grandpa said, “So your a salesman?”

I said, “Well… not quite.” After explaining what I did he replied with…

“Sounds like you’re a salesman.”

🤦‍♂️ 

Every open job listing in the social media space should have a bullet point in the JD that reads…

“You may or may not be forced to explain what you do multiple times. Despite receiving a salary and benefits, many older relatives will think that you are unemployed or that you simply ‘play on twitter’ for 40 hours a week.”

Hey you’re still here!