Social media success story/Marketing idea for Apollo

Good morning!

Welcome to Social Studies.

Here’s the agenda for today:

• Brought to you by….

• Social media success story

• Salary ranges 😂 

• Marketing idea for Apollo . io

Brought to you by….

The Social Studies Community hosted our first event last week!

Chatted live with Ish Verduzco, the social lead at a16zcrypto.

He chatted about:

• His playbook for taking an account from 0 to 100k.

• How smms can build a personal brand that propels their career

• What it’s like working for LinkedIn and Snap

If you’re interested in joining, apply to the community below!

Social media success story

My friend Leif restores BEAUTIFUL mid century modern furniture.

The dude doesn’t fix chairs.

He creates heirlooms.

He had a great following on the gram and had a video pop that sped things up and got him some attention.

A lazy marketer would’ve basked in the success.

Not Leif.

Over the course of the next several months he personally DM’d 10,000 people, thanking them for the follow.

He responded to everyone from fans, furniture lovers, and budding restorers.

He threw gas on the fire, doubling down on content creation.

He meticulously filmed a vintage desk restoration that’s now been seen by over 100k people on YouTube.

At the exact same time, I enlisted the great Chris Koerner. 👇️ 

I asked for his advice around the business.

(Praise God for his airport layover AMA.)

Chris’ feedback led to Leif redesigning the website to showcase the craftsmanship and the one-of-a-kind nature of these pieces.

As you can imagine, sales are way up.

His following has doubled.

His engagement is through the roof.

He’s also created an entirely new business, teaching people how to restore furniture.

Funny how the hardest working, most consistent people are always getting lucky. 🤷‍♂️ 

Salary ranges

Saw this salary description and it blew my mind.

Posted to Twitter, but thought ya’ll would enjoy.

Marketing idea for Apollo 

Apollo is a tool that helps you find qualified leads, get their contact info, and create automated campaigns.

Massive fan of this software.

To prove that Apollo is the best in the game, what if they DM’d sales people with THEIR own contact info.

Example: Apollo sends me a DM saying,

“Jacob Shipley

816-***-****

chat@howtosocialmedia . com

We help sales pros get quality contact info.

Here’s a link to a 14 day free trial. 😎”

Genius or lame?

Hey you’re still here!