Social Media -> TV Commercial

And other Thursday musings:

Jacob Shipley
January 16, 2025

Welcome to Social Studies.

Picture this...

It's 2020. Everybody is in lockdown.

But your brand can't just stop marketing. What do you do?

Obviously, you use influencers to create a TV commercial, right?

Back in 2020, Frito-Lay used creators from PopularPays' network to produce a TV spot. That actually aired on TV 🤯🤯🤯

They worked with 25 unique creators to create a total of 118 assets.

Frito-Lay’s normal TV production timeline takes 12-16 weeks.

With this strategy... they went from concept to live on air in less than 6 weeks.

But did it work?

-96.36 attention score

-‍122 attention index

-‍22% above average attention index

Clearly, the next logical question is...

Can I see the commercial??

Here you go!