Wiping butts and racking up likes

How Dude Wipes is crushing community management

Author

Jacob Shipley
January 10, 2024

Good morning!

Welcome to Social Studies.

Here’s the agenda for today:

  • Wiping butts and racking up likes

  • Stuff I’m digging this week

The other day, McDonald’s social media director posted this incredible example of minimalist advertising:

Naturally, I’d indulged on my way to the office that morning so I quoted the tweet and added my go-to order.

Got a notification that DudeWipes had replied:

Hilarious.

I gave a shoutout and they came in clutch again:

I clicked into their replies and started finding gold.

Community management is a super power.

DudeWipes clearly understands their audience and understands the role that their social voice place in the marketing plan.

I tried to get in touch with DudeWipes’ community manager to get some hard numbers, but didn’t have any luck.

I did however find another brand that is crushing it and super open about it’s impact on the business….

I’m a huge fan of C4 (the brand, the product, the social channels).

Check this out…

In less than 6 months, they’ve managed to get 1 MILLION likes through outbound comments.

Chandler Oriente, Community Specialist

In less than 6 months, I’ve surpassed 1 Million likes in outbound comments. 🎉
 
They have way more impact on consumers than you think...
 
Outbound comments:
1. Attract new followers
2. Position your brand to be culturally relevant
3. Drive brand awareness
 
If you're just starting out in community management, one of the best ways to engage is with accounts where your audience already consumes content.
 
This simple use of outbound comments is a low lift method for driving substantial brand awareness.

www.linkedin.com/feed/update/urn:li:activity:7141170035154108416

Sam Wells, Director of Social

Community management is so underrated for brands on social… The right comment and interaction on a consumers post can turn that one person to a follower, a lifetime costumer, and a super fan.

Make community management a priority.

www.linkedin.com/posts/sam-wells-sm_community-management-is-so-underrated-for-activity-7094401844281540609-ZI0z?utm_source=share&utm_medium=member_desktop

Check this out…

It’s hard to measure just how big of an impact on the business this has.

An uptight, conservative company might say, “But did it lead to sales???”

My guess is that the team at C4 doesn’t have an exact answer to this. There’s no way to know for sure, but if I was a betting man… I’d put a lot of money on the fact that the revenue generated from this strategy FAR exceeds the cost of paying an amazing community manager.

It’s clear as day that the leadership team at C4 gives their community manager autonomy and creative freedom. When the opportunity strikes to be clever and funny and build genuine brand affinity, you’ve got to have the freedom to move.

Nothing kills that faster than an 8 step approval process or a list of 4 company approved replies that you have to choose from.

Not to mention…

I’m writing an article on these brands and emailing 4,100+ people and posting it on social to my 30k+ followers.

That’s the power of “dark social” and community management.

Stuff I’ve been digging:

The Pour Over | Subscribe

The 3x a week email newsletter covering current events and politics. Not conservative, not liberal.

sparklp.co/p/ebba303895?email=sparkloop-vf-{{email}}

1 Minute Daily Question

Cut Through The Chaos & Stay Focused With The 1-Minute Question, Delivered To You Daily.

sparklp.co/p/bab7b327f2?email=sparkloop-vf-{{email}}

Hey! You’re still here!

Did you like this email?

Login or Subscribe to participate in polls.