You're leaving content on the table

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I promise you’re leaving content on the table…

I was scrolling TikTok over the weekend and stumbled on this account.

Seeing the posts made me realize that we’re all leaving massive amounts of content (and therefore reach, engagements, followers, and money) on the table.

Check out this post of Landri (the account owner) creating her December chalkboard.

This is something she would have done regardless, but she set up a phone, pressed record and created an incredible piece of viral content:

@letterswithlandri

Part 1 of my December chalkboard series! I’ll post a new theme everyday until December to give some ideas! #december #chalkboard #asmr #ca... See more

She sped it up and posted it and…

Over 800,000 people liked that post!

Nearly 30k people shared it!

Another example…

I used to work at the University of Missouri School of Law.

When a professor teaches their last class, students and staff line the hall and applaud them.

It happens whenever a professor retires, so maybe a few times per year.

This video is 13 seconds long and was filmed for $0 on a phone.

It got picked up by a bunch of accounts and ended up getting millions and millions of views.

@mizzou

Thank you Professor Bowman for an amazing career of teaching at #Mizzou 💛 #retirement #teacher #teachersoftiktok #college #law #lawyersoft... See more

So what?

1) There are countless things in your day to day life that you’re not thinking of as content that have viral potential.

Pay attention to what you’re doing.

Are you a graphic designer? Record your screen when you’re designing graphics.

Are you a consultant? Ask your client if you can record the consulting call.

Coworker share a funny message in Slack? Take a screenshot.

Reel.

Podcast/YouTube

Image post

2) Speed it up.

There’s something psychologically satisfying about being able to watch something that’s sped up.

That December chalkboard probably took an hour, but you watched it in 30 seconds.

If any part of your job/product/service could be recorded and sped up why not try it?

Maybe it’ll bomb, but maybe it’ll get 800K likes. 🤷 

There’s an account I follow where a guy puts different objects in a box full of maggots. He sets a timer and sees how long it takes for them to completely eat whatever object it is.

Nothing is too niche.

(I’m not going to link the account to save you the 2 hour rabbit hole 😂 )

3) Record the audio.

People will forgive bad video way before they forgive bad audio.

Go zero audio and add a song or record pristine audio.

There is no middle ground.

As always, if I can help in any way, reply and let me know!